BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20191205T150000Z DTEND:20191205T163000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Google Ads: The Fine Art of Optimization DESCRIPTION:For those managing their own Google Ads (AdWords) Account\nWant to squeeze more from your Google Ads (AdWords) account but not sure where to start? Here's a free seminar on how to spot the golden nugget opportunities.\n\nBy the end of this seminar you will have a deeper understanding to use these tools to more effectively manage your Google Ads Account.\n\n Conversion Tracking\n Google Analytics\n Follow the money to optimization\n Search terms report\n Extensions (site links\, call and a couple of underused but effective extensions)\n Keyword match types\n Automated bidding (pros and cons)\n\nGoogle Ads\, The Fine Are of Optimization is for those familiar with the user interface\, and actively managing an account. We're assuming you know the basics and want to advance your existing knowledge.\n\n\n\nAbout the Presenter\n\n\n\nDavid Bird is the Founder and Principal of Bird's Eye Marketing\, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.\n\nDavid is certified with Google Ads with specializations in search\, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.\n\n\n\nNOTE: This is not a beginner level seminar and will not cover introductory concepts. It is specifically for those who actively manage a Google Ads account. X-ALT-DESC;FMTTYPE=text/html:

For those managing their own Google Ads (AdWords) Account

\nWant to squeeze more from your Google Ads (AdWords) account but not sure where to start? Here&rsquo\;s a free seminar on how to spot the golden nugget opportunities.
\nBy the end of this seminar you will have a deeper understanding to use these tools to more effectively manage your Google Ads Account.\n
    \n
  1. Conversion Tracking
    2. \n
  2. Google Analytics
    3. \n
  3. Follow the money to optimization
    4. \n
  4. Search terms report
    5. \n
  5. Extensions (site links\, call and a couple of underused but effective extensions)
    6. \n
  6. Keyword match types
    7. \n
  7. Automated bidding (pros and cons)
    8. \n
\nGoogle Ads\, The Fine Are of Optimization is for those familiar with the user interface\, and actively managing an account. We&rsquo\;re assuming you know the basics and want to advance your existing knowledge.
\n
\nAbout the Presenter
\n
\nDavid Bird is the Founder and Principal of \;Bird&rsquo\;s Eye Marketing\, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
\nDavid is certified with Google Ads with specializations in search\, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.
\n
\nNOTE: \;This is \;not \;a beginner level seminar and will not cover introductory concepts. It is specifically for those who actively manage a Google Ads account. LOCATION:Invest Ottawa UID:e.3330.1113 SEQUENCE:3 DTSTAMP:20260505T204915Z URL:https://business.ottawabot.ca/events/details/google-ads-the-fine-art-of-optimization-1113 END:VEVENT END:VCALENDAR