Uncover Your Website Secrets with Google Analytics

Your website tells a powerful story about your business. Google Analytics is key to unlocking that story, but you need to ask the right questions.
This beginner level seminar shows you where your real website story lies in Google Analytics. For example, your most valuable versus most popular pages and traffic sources. We’ll briefly talk about proper installation methods and then get into reports reading and setup.
Bring your questions and be ready to have some fun!
After the seminar, you will be able to hear your website’s compelling story about your business. From there, you will be making strategic decisions for your business that will make your story even better.

Learning Objectives
By the end of this seminar you will know:

• Which reports help you the most;
• How to evaluate where your visitors are coming from; and
• How to evaluate your website’s contribution to your business goals.

Instructor
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.