TCC Canada presents: Google Analytics: what you need to know
A key piece of your small business strategy should include your digital plan. Within that plan, knowing your budget is leading to revenue is critical. How are your campaigns performing? Are those ads reaching who you want them to reach?
Google offers a whole host of data for you to pour over. BUT, if it looks like a foreign language, then what's the point?
Even businesses who outsource their digital marketing should be empowered with the ability to read the data and make plans, adjustments and provide leadership.
We are going to discuss analytics and break it down so the non-marketing business owner can understand those terms we all hear: CPC, ad spend, banner ads, campaigns, conversions and more.
Our certified Google analytics partners Comm2pO will be on site to inform and answer questions. this is an interactive workshop, feel free to come with your data and get clarity.