EVENTS
Google Ads: The Fine Art of Optimization
Date and Time
Thursday Dec 5, 2019
10:00 AM - 11:30 AM EST
Thursday, December 5th, 2019
10:00 am - 11:30 am
Location
Invest Ottawa
Google Ads: The Fine Art of Optimizat...
Description
For those managing their own Google Ads (AdWords) Account
Want to squeeze more from your Google Ads (AdWords) account but not sure where to start? Here’s a free seminar on how to spot the golden nugget opportunities.By the end of this seminar you will have a deeper understanding to use these tools to more effectively manage your Google Ads Account.
- Conversion Tracking
- Google Analytics
- Follow the money to optimization
- Search terms report
- Extensions (site links, call and a couple of underused but effective extensions)
- Keyword match types
- Automated bidding (pros and cons)
About the Presenter
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.
NOTE: This is not a beginner level seminar and will not cover introductory concepts. It is specifically for those who actively manage a Google Ads account.